Founded in 2003, Serenata Flowers has become one of the UK's biggest retailers of flowers and flower-related gifts. There are two key factors behind this: having a good product and looking after our customers. ORDER FLOWERS ONLINE IN UK. Serenata Flowers started out in 2003, when the company bought two flower shops in London. Serenata Flowers offers a wide range of flowers and bouquets. Now that we've blown 16 candles on our birthday cake, we like to look back at our humble beginnings as two small flower shops in central London … About Serenata Flowers With Serenata Flowers, the London-based online florist, fresh and fragrant bouquets are ready at a moment's notice to put a smile on someone's face, be it in the UK or abroad. How is this different from other flower companies? When it was still new, our company had opened other shops in Birmingham and Lancashire. What is Serenata Flowers’ business model? We also developed a really high customer retention rate. If you look at Interflora, for instance, they operate a relay model in the way they sell. Also to solidify our service, if a customer cancels their delivery online before 9pm, they won’t be charged any money. Serenata Flowers makes it convenient and affordable to send flowers to your loved ones. © 2017 All rights reserved. We started pricing most of our bouquets at £19.99, so we had something for everyone. Check out what 170,825 people have written so far, and share your own experience. Our company has its main flower warehouse in the United Kingdom, which receives daily deliveries of fresh flowers, which, when sold, are delivered directly to customers in Britain, hence cutting out the middleman. The flowers had small stems but were fresh I believe you should never be afraid of doing the nitty gritty work – you could gain a lot of knowledge! Do Not Use !! Our customers feel that they get what they pay for, and for three consecutive years we were awarded the Gold Trusted Service Award from Feefo, an independent rating service that recognises businesses for the exceptional customer experience they deliver. Another company sent it to the right address and with a beautiful basket for a much better price. Serenata Flowers is rated 4.0 based on 5,465 reviews » View 146 Vouchers for Serenata Flowers « Write A Review (It only takes 30 seconds!) But when the recession hit in 2007, we were very quick to adapt to the new reality. Although our company was born in London, this is a very expensive city when it comes to paying IT staff. When it comes to environmental considerations, the packaging we use is made of 90% recycled material and we collect all rain water from our warehouse to water the flowers. Business Today speaks to Martin Johansson, managing director of Malta-based SerenataFlowers.com, the fifth largest flower company in the world. My friend never received her flowers and I live in another country... Not worth the price or service. Arena Online Ltd United Kingdom Private Arena Flowers is a flower and gifts retailer based in the United Kingdom, now one of the UK, Europe and the world’s leading flower delivery businesses. Serenata Flowers started out in 2003, when the company bought two flower shops in London. Some time ago we were sent a … UNLOCK PREMIUM DATA WITH DATABOOST Discover more with Pro . Going full-on into a new market is very costly, so we are focusing on the markets at home, and we are still going strong in the UK. I shut these down in 2006, and we moved away from physical expansion onto an online model. What are you doing to make them more affordable? This was a great way of gaining information on the flower industry. I shut these down in 2006, and we moved away from physical expansion onto an online model. This was a great way of gaining information on the flower industry. Order fresh flowers for your family and friends from Serenata Flowers with FREE delivery. There are two key factors behind this: having a good product and looking after our customers. At Serenata Flowers, an established British online florist, we are helping you turn everyday moments into memorable floral occasions full of joy and cheer thanks to fresh flowers. The biggest thing I changed is the operational structure. Serenata Flowers gets fresh flowers daily from Holland, and we know that the flowers we send out have all been cut the previous day. Another challenge is that while Malta offers a flat 15% income tax scheme for highly qualified foreign persons who work in a company licensed by the Malta Financial Services Authority, this obviously does not apply to our industry. I got an email message about this from Serenata, with a link that didn't work. This way our customers receive flowers that are a lot fresher than our rivals. Reproduction in whole or part is strictly prohibited without the written permission of CountryProfiler Ltd. ... (Based on 1884 reviews, 30 December - 06 January) Lynn Holman Swindon 31/12/2020. Customers can request orders placed before 3pm to be delivered on the same day. Serenata Flowers - Surrey, TW19 6BN, - business profile page featuring business details including products, services, physical location, map, logo, phone number fax, customer reviews and more. 3,397 talking about this. So customers place their order online, the flowers are then taken from our warehouse and delivered straight to the customer in the UK.We also have partner warehouses in the United States, Canada and Australia. Would a ban on this herbicide affect you? Business Today speaks to Martin Johansson, managing director of Malta-based SerenataFlowers.com, the fifth largest flower company in the world. For instance, we used things such as SEO (Search Engine Optimisation), and in this we were ahead of everyone else. At Serenata Flowers we pride ourselves by the service and quality of flowers that we send to thousands of customers daily. Our company would never sell old flowers, because the business is built on our capability to retain customers. 2) or that doesn’t provide a phone number.3) or won’t divulge who the local florist is that they use. Disastrous and frustrating experience - anyone contemplating anything similar: be warned. Serenata Flowers, a website that primarily offers bouquets for various occasions would be a great choice as they believe that freshness of the flowers they deliver is most important. Flowers can be expensive. When it comes to environmental considerations, the packaging we use is made of 90% recycled material and we collect all rain water from our warehouse to water the flowers. Roses are perfect for Libras, apparently . What is the biggest factor behind your high retention rate? Our company has its main flower warehouse in the United Kingdom, which receives daily deliveries of fresh flowers, which, when sold, are delivered directly to customers in Britain, hence cutting out the middleman. Our company would never sell old flowers, because the business is built on our capability to retain customers. About Serenataflowers.com SerenataFlowers.com is a pure-play ecommerce company in the UK floral and gifting space founded in 2003. Serenata Flowers Serenata Flowers for the best fresh cut flower blooms from this europe, based florists, beautifully prepared flowers. Since then, how have you changed it? Serenata Flowers started out in 2003, when the company bought two flower shops in London. When we started out, we were targeting the high-end market. Interior design trends based on star sign; When I first started with the company, sometimes I would deliver flowers myself, personally. We also have partner warehouses in the United States, Canada and Australia. Interflora uses local florists to fulfil its orders. Going full-on into a new market is very costly, so we are focusing on the markets at home, and we are still going strong in the UK. When we started out, we were targeting the high-end market. Track your flower or gift delivery using a tracking code provided in your confirmation email. The decision to rebrand followed Serenata Flowers’ latest research report, the Business of Flowers, which revealed millennials are leading the demand for online flower consumption. We are growing every year. - Online Shopping Directory - Shoppers Top. Would a ban on this herbicide affect you? Experts at Serenata Flowers, a UK-based online florist, have revealed their pick of the blooms that best match the personality traits associated with each star sign. Certain EU member states have been pushing for a ban on weed-killer glyphosate, although its use was renewed for five years in 2017. But when the recession hit in 2007, we were very quick to adapt to the new reality. Serenata Flowers relies on different lawful basis for processing personal information, and in some cases, more than one lawful basis may apply with respect to the same personal data. Their contact florist in Madrid refused to deliver the flowers on the promised delivery date because he claimed (so Serenata said) that I had given a wrong phone number. What are you doing to make them more affordable? We started pricing most of our bouquets at £19.99, so we had something for everyone. Office space costs are also high. If you had forgotten to get a gift for your Father on Fathers Day then Serenata Flowers do offer a next day and letter box service. Office space costs are also high.In Malta, these expenses are less steep, which is why we have been here for the past four and a half years. How is this different from other flower companies? We also offer a range of Fair Trade flowers. | Read 162,661-162,680 Reviews out of 170,825 When it was still new, our company had opened other shops in Birmingham and Lancashire. Serenata Flowers gets fresh flowers daily from Holland, and we know that the flowers we send out have all been cut the previous day. In 2012, we got rid of all telephone customer service lines and shifted completely to an online troubleshooting page, where our customers can tell us what is wrong and upload an image if they want. The UK's leading online florist, Serenata Flowers, has revealed the flowers that symbolise each sign of the zodiac. I had an email at 4.35pm to say the flowers had been delivered. Arena Flowers’ first website was launched in 2006. Upgrade to Pro to access the expansive Crunchbase dataset to … Serenata Flowers is recognized as one of the UK's top online flower delivery services that promise to deliver high quality, freshly picked, and beautifully arranged flowers directly to a location of your choice with ease! Customers might in fact receive flowers the buds of which are still closed, meaning they will eventually last longer. As such, its new identity has been styled around a palette of fresh, vibrant colours, contemporary fonts and stunning photography. After graduating with a Bachelor’s degree in European Studies in 2011, Massimo obtained ... MediaToday is an independent media house based in Malta. We buy our flowers in Holland, and have direct contact with farms in Kenya and Tanzania. I believe you should never be afraid of doing the nitty gritty work – you could gain a lot of knowledge! The biggest thing I changed is the operational structure. How is the flower business evolving and would you consider also expanding your delivery service to Malta? In 2012, we got rid of all telephone customer service lines and shifted completely to an online troubleshooting page, where our customers can tell us what is wrong and upload an image if they want. CEO of the Week: Damian Mifsud, CEO of QGen & KnowMeNow. For this year’s Valentine’s Day, for instance, we saw a 15% increase in sale compared to 2018. Copyright © MediaToday Co. Ltd, Vjal ir-Rihan, San Gwann SGN 9016, Malta, Europe. It would not make sense, unfortunately, to expand deliveries to Malta, however, because the market is too small. The best flowers to have in your home, based on your star sign. Company status Dissolved Dissolved on 12 January 2016. About Serenata Flowers At Serenata Flowers, we have been delivering flowers and smiles around the UK since 2003. Do you agree with SerenataFlowers.com’s 4-star rating? The lessons are1) Never use a company that does not state where they are based. Our company noticed that most people would order flowers when they came home after work, so we managed to push up our cut-off time for next-day delivery from 5pm to 10pm, and we deliver seven days a week to the UK. When I first started with the company, sometimes I would deliver flowers myself, personally. This was a great way of gaining information on the flower industry. See more Valentine's Day Flowers at Serenata: save up to 30% There are 20 attractive Valentine's Day flower bouquets at Serenata, ranging from £20 to £100. There is no point cutting corners here. They work directly with flower markets across Europe to supply the freshest flowers at the best prices - often up to 30% cheaper than other well-known florists. Business Today speaks to Martin Johansson, managing director of Malta-based SerenataFlowers.com, the fifth largest flower company in the world. Share. I emailed customer service but was too late. Why did you choose to base Serenata Flowers in Malta? So customers place their order online, the flowers are then taken from our warehouse and delivered straight to the customer in the UK. In 2004, we launched a website - serenataflowers.com - and from then on we took a different approach from traditional flower companies such as Interflora and Euroflora. For example, if a delivery is late, customers contact us, they get a quick reply from customer service, and they receive a refund. Our customers feel that they get what they pay for, and for three consecutive years we were awarded the Gold Trusted Service Award from Feefo, an independent rating service that recognises businesses for the exceptional customer experience they deliver. It’s not just a managing role for me; I have to look at all levels of the business. Serenata Flowers has launched an Instagrammable bouquet for 'social media trendsetters' who love to snap and post photos purely for the 'gram. Serenata Flowers | 467 followers on LinkedIn. In 2004, we launched a website - serenataflowers.com - and from then on we took a different approach from traditional flower companies such as Interflora and Euroflora. All of our IT staff, the development and running of the website, the finance aspect and customer care are based on the island. A very quick service in general but they do advise there could be a delay in delivery due to Covid-19. A florist told me that florists don’t like to deal with Serenata… Before being sold, all flowers undergo a quality-control process. We also developed a really high customer retention rate. Before you buy flowers with Serenata Flowers make sure you read the reviews first. After that, we started growing massively, year on year, and are now the fifth-largest flower company globally. They also offer hampers, chocolate, wine and more, all at very good prices! If you look at Interflora, for instance, they operate a relay model in the way they sell. When you trust Serenata Flowers with your order of birthday flowers, delivery is free seven days a week to the location of your choice in the UK. It would not, since our growers don’t use glyphosate. Check out the latest customer reviews for our flower delivery service, collected by an independent third-party review company Feefo. This is a middle man I don’t need to use! There is no point cutting corners here. Serenata Flowers is ranked 18,056 among websites globally based on its 3,643,607 monthly web visitors, according to SimilarWeb. It would not, since our growers don’t use glyphosate. Collected by an independent third-party review company Feefo Interflora, for instance, they operate a relay model in world! 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