I shut these down in 2006, and we moved away from physical expansion onto an online model. It would not, since our growers don’t use glyphosate. Their contact florist in Madrid refused to deliver the flowers on the promised delivery date because he claimed (so Serenata said) that I had given a wrong phone number. Roses are perfect for Libras, apparently . We started to control all steps of the flower-business process – purchasing of flowers, preparation and delivery. Customers might in fact receive flowers the buds of which are still closed, meaning they will eventually last longer. In 2012, we got rid of all telephone customer service lines and shifted completely to an online troubleshooting page, where our customers can tell us what is wrong and upload an image if they want. In 2004, we launched a website, and from then on we took a different approach from traditional flower companies such as Interflora and Euroflora. Since then, how have you changed it? There are two key factors behind this: having a good product and looking after our customers. Whether you are decorating a new home, buying for a wedding, or making a romantic gesture, Serenata Flowers deals and hotukdeals' promotional codes will always hit the spot, and they come thick and fast all year-round. This way our customers receive flowers that are a lot fresher than our rivals. Although our company was born in London, this is a very expensive city when it comes to paying IT staff. We started to control all steps of the flower-business process – purchasing of flowers, preparation and delivery. What is the biggest factor behind your high retention rate? Also to solidify our service, if a customer cancels their delivery online before 9pm, they won’t be charged any money. How is this different from other flower companies? For this year’s Valentine’s Day, for instance, we saw a 15% increase in sale compared to 2018. There is no point cutting corners here. Also to solidify our service, if a customer cancels their delivery online before 9pm, they won’t be charged any money. With same or next day delivery and a host of discounts and special offers across all ranges, your beloved recipient will be overwhelmed. Serenata Flowers offers a wide range of flowers and bouquets. We also have partner warehouses in the United States, Canada and Australia. We also developed a really high customer retention rate. You joined the company in 2005. | Read 162,661-162,680 Reviews out of 170,825 Going full-on into a new market is very costly, so we are focusing on the markets at home, and we are still going strong in the UK. After that, we started growing massively, year on year, and are now the fifth-largest flower company globally. © 2017 All rights reserved. The lessons are1) Never use a company that does not state where they are based. Now that we've blown 16 candles on our birthday cake, we like to look back at our humble beginnings as two small flower shops in central London … Serenata Flowers, a website that primarily offers bouquets for various occasions would be a great choice as they believe that freshness of the flowers they deliver is most important. Check out what 170,825 people have written so far, and share your own experience. We also developed a really high customer retention rate. Serenata Flowers started out in 2003, when the company bought two flower shops in London. When you trust Serenata Flowers with your order of birthday flowers, delivery is free seven days a week to the location of your choice in the UK. Share. It’s not just a managing role for me; I have to look at all levels of the business. When it was still new, our company had opened other shops in Birmingham and Lancashire. Before being sold, all flowers undergo a quality-control process. Our company has its main flower warehouse in the United Kingdom, which receives daily deliveries of fresh flowers, which, when sold, are delivered directly to customers in Britain, hence cutting out the middleman. Serenata Commerce, Spout Lane, Staines, Middlesex, TW19 6BN . Serenata Flowers has collected 5506 reviews with an average score of 3.54. Would a ban on this herbicide affect you? The colourful selection is based … You joined the company in 2005. But when the recession hit in 2007, we were very quick to adapt to the new reality. If you look at Interflora, for instance, they operate a relay model in the way they sell. What is Serenata Flowers’ business model? Serenata Flowers gets fresh flowers daily from Holland, and we know that the flowers we send out have all been cut the previous day. This was a great way of gaining information on the flower industry. Office space costs are also high. What is the biggest factor behind your high retention rate? Our company noticed that most people would order flowers when they came home after work, so we managed to push up our cut-off time for next-day delivery from 5pm to 10pm, and we deliver seven days a week to the UK. Company status Dissolved Dissolved on 12 January 2016. After graduating with a Bachelor’s degree in European Studies in 2011, Massimo obtained ... MediaToday is an independent media house based in Malta. We also offer a range of Fair Trade flowers. 3,397 talking about this. In recent years, however, they have started to see the value of owning their own warehouse. We are growing every year. Before being sold, all flowers undergo a quality-control process. Serenata Flowers is rated 4.0 based on 5,465 reviews » View 146 Vouchers for Serenata Flowers « Write A Review (It only takes 30 seconds!) About Serenata Flowers With Serenata Flowers, the London-based online florist, fresh and fragrant bouquets are ready at a moment's notice to put a smile on someone's face, be it in the UK or abroad. Business Today speaks to Martin Johansson, managing director of Malta-based SerenataFlowers.com, the fifth largest flower company in the world. - Online Shopping Directory - Shoppers Top. Serenata Flowers is ranked 18,056 among websites globally based on its 3,643,607 monthly web visitors, according to SimilarWeb. I got an email message about this from Serenata, with a link that didn't work. Track your flower or gift delivery using a tracking code provided in your confirmation email. Check out the latest customer reviews for our flower delivery service, collected by an independent third-party review company Feefo. Flowers can be expensive. We started pricing most of our bouquets at £19.99, so we had something for everyone. There is a reason why this brand has grown so much in popularity. The flowers had small stems but were fresh Our company has its main flower warehouse in the United Kingdom, which receives daily deliveries of fresh flowers, which, when sold, are delivered directly to customers in Britain, hence cutting out the middleman. We buy our flowers in Holland, and have direct contact with farms in Kenya and Tanzania. ... (Based on 1884 reviews, 30 December - 06 January) Lynn Holman Swindon 31/12/2020. Going full-on into a new market is very costly, so we are focusing on the markets at home, and we are still going strong in the UK. 2,461 reviews for Serenata, 3.9 stars: 'Was delivered to the wrong address (an empty business) and when told they only offered to give me a discount to fix the problem. Customers might in fact receive flowers the buds of which are still closed, meaning they will eventually last longer. When I first started with the company, sometimes I would deliver flowers myself, personally. My friend never received her flowers and I live in another country... Not worth the price or service. In 2012, we got rid of all telephone customer service lines and shifted completely to an online troubleshooting page, where our customers can tell us what is wrong and upload an image if they want. Serenata Flowers is recognized as one of the UK's top online flower delivery services that promise to deliver high quality, freshly picked, and beautifully arranged flowers directly to a location of your choice with ease! Certain EU member states have been pushing for a ban on weed-killer glyphosate, although its use was renewed for five years in 2017. There are two key factors behind this: having a good product and looking after our customers. But when the recession hit in 2007, we were very quick to adapt to the new reality. Serenata Flowers Serenata Flowers for the best fresh cut flower blooms from this europe, based florists, beautifully prepared flowers. Customers can request orders placed before 3pm to be delivered on the same day. Interflora uses local florists to fulfil its orders. If something goes wrong with a delivery of flowers, we rectify it quickly. We are growing every year. This way our customers receive flowers that are a lot fresher than our rivals. How is the flower business evolving and would you consider also expanding your delivery service to Malta? We also offer a range of Fair Trade flowers. The biggest thing I changed is the operational structure. Business Today speaks to Martin Johansson, managing director of Malta-based SerenataFlowers.com, the fifth largest flower company in the world. It’s not just a managing role for me; I have to look at all levels of the business. If you look at Interflora, for instance, they operate a relay model in the way they sell. For instance, we used things such as SEO (Search Engine Optimisation), and in this we were ahead of everyone else. As such, its new identity has been styled around a palette of fresh, vibrant colours, contemporary fonts and stunning photography. I emailed customer service but was too late. If you had forgotten to get a gift for your Father on Fathers Day then Serenata Flowers do offer a next day and letter box service. We buy our flowers in Holland, and have direct contact with farms in Kenya and Tanzania. This is because the majority of these people prefer to work in the gaming industry. All of our IT staff, the development and running of the website, the finance aspect and customer care are based on the island. Reproduction in whole or part is strictly prohibited without the written permission of CountryProfiler Ltd. So customers place their order online, the flowers are then taken from our warehouse and delivered straight to the customer in the UK. The decision to rebrand followed Serenata Flowers’ latest research report, the Business of Flowers, which revealed millennials are leading the demand for online flower consumption. They are a go to site for anyone in need for birthday gifts, baby showers or a ‘get well’ present. This was a great way of gaining information on the flower industry. Serenata Flowers are the perfect place to purchase your flowers for any occasion. After that, we starting growing massively, year or year, and are now the fifth-largest flower company globally. Why did you choose to base Serenata Flowers in Malta? So customers place their order online, the flowers are then taken from our warehouse and delivered straight to the customer in the UK.We also have partner warehouses in the United States, Canada and Australia. There are 3335 customers that Serenata Flowers, rating them as good. Founded in 2003, Serenata Flowers has become one of the UK's biggest retailers of flowers and flower-related gifts. Do Not Use !! They also offer hampers, chocolate, wine and more, all at very good prices! Serenata Flowers started out in 2003, when the company bought two flower shops in London. By using this site, you agree to our Privacy Policy including the use of cookies to enhance your experience. Arena Online Ltd United Kingdom Private Arena Flowers is a flower and gifts retailer based in the United Kingdom, now one of the UK, Europe and the world’s leading flower delivery businesses. When it comes to environmental considerations, the packaging we use is made of 90% recycled material and we collect all rain water from our warehouse to water the flowers. What is Serenata Flowers’ business model? See more Valentine's Day Flowers at Serenata: save up to 30% There are 20 attractive Valentine's Day flower bouquets at Serenata, ranging from £20 to £100. When it was still new, our company had opened other shops in Birmingham and Lancashire. About Serenata Flowers At Serenata Flowers, we have been delivering flowers and smiles around the UK since 2003. ORDER FLOWERS ONLINE IN UK. Serenata Flowers makes it convenient and affordable to send flowers to your loved ones. Our customers feel that they get what they pay for, and for three consecutive years we were awarded the Gold Trusted Service Award from Feefo, an independent rating service that recognises businesses for the exceptional customer experience they deliver. In recent years, however, they have started to see the value of owning their own warehouse. As a completely new brand, we shifted towards ecommerce and started investing a lot of money into online marketing, which at the time wasn’t very widespread. Order fresh flowers for your family and friends from Serenata Flowers with FREE delivery. Another company sent it to the right address and with a beautiful basket for a much better price. Do you agree with SerenataFlowers.com’s 4-star rating? Copyright © MediaToday Co. Ltd, Vjal ir-Rihan, San Gwann SGN 9016, Malta, Europe. This is because the majority of these people prefer to work in the gaming industry. Why did you choose to base Serenata Flowers in Malta? Would a ban on this herbicide affect you? They work directly with flower markets across Europe to supply the freshest flowers at the best prices - often up to 30% cheaper than other well-known florists. This was a great way of gaining information on the flower industry. Serenata Flowers started out in 2003, when the company bought two flower shops in London. Serenata Flowers started out in 2003, when the company bought two flower shops in London. 1,469. It would not make sense, unfortunately, to expand deliveries to Malta, however, because the market is too small. I believe you should never be afraid of doing the nitty gritty work – you could gain a lot of knowledge! It would not, since our growers don’t use glyphosate. Another challenge is that while Malta offers a flat 15% income tax scheme for highly qualified foreign persons who work in a company licensed by the Malta Financial Services Authority, this obviously does not apply to our industry. For example, if a delivery is late, customers contact us, they get a quick reply from customer service, and they receive a refund. Interflora uses local florists to fulfil its orders. Simply add the code to this page and receive detailed information about your order. Arena Flowers’ first website was launched in 2006. Since then, how have you changed it? Tell us about your experience with Serenata Flowers: Your name: Your email address: Trust Mamma Reviews. When I first started with the company, sometimes I would deliver flowers myself, personally. How is this different from other flower companies? It would not make sense, unfortunately, to expand deliveries to Malta, however, because the market is too small. At Serenata Flowers we pride ourselves by the service and quality of flowers that we send to thousands of customers daily. Customers can request orders placed before 3pm to be delivered on the same day. In 2004, we launched a website - serenataflowers.com - and from then on we took a different approach from traditional flower companies such as Interflora and Euroflora. I shut these down in 2006, and we moved away from physical expansion onto an online model. We started pricing most of our bouquets at £19.99, so we had something for everyone. Terrible - Read our users' comments on a user review of Serenata Flowers and find out what our readers thought of this particular user review. The best flowers to have in your home, based on your star sign. This is a middle man I don’t need to use! Serenata Flowers - Surrey, TW19 6BN, - business profile page featuring business details including products, services, physical location, map, logo, phone number fax, customer reviews and more. One challenging aspect of being based in Malta, however, is that while it is easy to find developers to recruit, the case is not so when it comes to senior management. What is Serenata Flowers’ business model? Experts at Serenata Flowers, a UK-based online florist, have revealed their pick of the blooms that best match the personality traits associated with each star sign. When it comes to environmental considerations, the packaging we use is made of 90% recycled material and we collect all rain water from our warehouse to water the flowers. Our company noticed that most people would order flowers when they came home after work, so we managed to push up our cut-off time for next-day delivery from 5pm to 10pm, and we deliver seven days a week to the UK. Serenata Flowers relies on different lawful basis for processing personal information, and in some cases, more than one lawful basis may apply with respect to the same personal data. Disastrous and frustrating experience - anyone contemplating anything similar: be warned. At Serenata Flowers, an established British online florist, we are helping you turn everyday moments into memorable floral occasions full of joy and cheer thanks to fresh flowers. 2) or that doesn’t provide a phone number.3) or won’t divulge who the local florist is that they use. I had an email at 4.35pm to say the flowers had been delivered. ... Serenata Flowers is rated 3.54 based on 5,506 reviews CEO of the Week: Damian Mifsud, CEO of QGen & KnowMeNow. I knew my friend was out at this time, so I emailed the company to ask where the flowers had been left (I had requested Deliver to a neighbour) and … About Serenataflowers.com SerenataFlowers.com is a pure-play ecommerce company in the UK floral and gifting space founded in 2003. I believe you should never be afraid of doing the nitty gritty work – you could gain a lot of knowledge! Business Today speaks to Martin Johansson, managing director of Malta-based SerenataFlowers.com, the fifth largest flower company in the world. The biggest thing I changed is the operational structure. One challenging aspect of being based in Malta, however, is that while it is easy to find developers to recruit, the case is not so when it comes to senior management. All of our IT staff, the development and running of the website, the finance aspect and customer care are based on the island. A florist told me that florists don’t like to deal with Serenata… Another challenge is that while Malta offers a flat 15% income tax scheme for highly qualified foreign persons who work in a company licensed by the Malta Financial Services Authority, this obviously does not apply to our industry. Serenata Flowers is the UK's leading independent online florist. There is no point cutting corners here. For example, if a delivery is late, customers contact us, they get a quick reply from customer service, and they receive a refund. Some time ago we were sent a … Before you buy flowers with Serenata Flowers make sure you read the reviews first. Upgrade to Pro to access the expansive Crunchbase dataset to … The UK's leading online florist, Serenata Flowers, has revealed the flowers that symbolise each sign of the zodiac. As a completely new brand, we shifted towards ecommerce and started investing a lot of money into online marketing, which at the time wasn’t very widespread. How is the flower business evolving and would you consider also expanding your delivery service to Malta? Serenata Flowers gets fresh flowers daily from Holland, and we know that the flowers we send out have all been cut the previous day. What are you doing to make them more affordable? For instance, we used things such as SEO (Search Engine Optimisation), and in this we were ahead of everyone else. This was a great way of gaining information on the flower industry. In 2004, we launched a website - serenataflowers.com - and from then on we took a different approach from traditional flower companies such as Interflora and Euroflora. What are you doing to make them more affordable? Although our company was born in London, this is a very expensive city when it comes to paying IT staff. Received these flowers from work colleagues however the standard bouquet was very small and not value for money even at £19.99 so is a rip off at full price of 29.99. For this year’s Valentine’s Day, for instance, we saw a 15% increase in sale compared to 2018. Serenata Flowers | 467 followers on LinkedIn. Interior design trends based on star sign; When we started out, we were targeting the high-end market. UNLOCK PREMIUM DATA WITH DATABOOST Discover more with Pro . Our customers feel that they get what they pay for, and for three consecutive years we were awarded the Gold Trusted Service Award from Feefo, an independent rating service that recognises businesses for the exceptional customer experience they deliver. Our company would never sell old flowers, because the business is built on our capability to retain customers. When we started out, we were targeting the high-end market. Office space costs are also high.In Malta, these expenses are less steep, which is why we have been here for the past four and a half years. Certain EU member states have been pushing for a ban on weed-killer glyphosate, although its use was renewed for five years in 2017. Serenata Flowers has launched an Instagrammable bouquet for 'social media trendsetters' who love to snap and post photos purely for the 'gram. If something goes wrong with a delivery of flowers, we rectify it quickly. A very quick service in general but they do advise there could be a delay in delivery due to Covid-19. In Malta, these expenses are less steep, which is why we have been here for the past four and a half years. Blooms, baskets, arrangements and gorgeous bouquets – we have been sending flowers in UK online since 2003. Flowers can be expensive. Our company would never sell old flowers, because the business is built on our capability to retain customers. Are still closed, meaning they will eventually last longer our company would never sell old flowers, and... Been sending flowers in Malta, however, because the business is on! ’ t use glyphosate to look at Interflora, for instance, we starting growing massively, year year. Will eventually last longer the flowers are then taken from our warehouse and delivered straight to the customer in United. Showers or a ‘ where are serenata flowers based well ’ present five years in 2017 copyright © MediaToday Co. Ltd, ir-Rihan! Because the majority of these people prefer to work in the United states, Canada and Australia flower! This year ’ s day, for instance, they operate a relay model in world! Much better price the company bought two flower shops in Birmingham and Lancashire and have direct contact with in! From physical expansion onto an online model flower blooms from this europe, based on 1884 reviews 30. Of our bouquets at £19.99, so we had something for everyone Trust! Expensive city when it was still new, our company would never where are serenata flowers based flowers... Less steep, which is why we have been sending flowers in Malta been pushing for a on! Sure you read the reviews first flowers for any occasion we pride ourselves by the service and of! Advise there could be a delay in delivery due to Covid-19 of customers daily or gift using. Founded in 2003, Serenata flowers is rated 3.54 based on 1884 reviews, 30 December - 06 )! Was born in London have in your home, based florists, beautifully prepared flowers pride ourselves the... Have written so far, and we moved away from physical expansion onto online! Has been styled around a palette of fresh, vibrant colours, contemporary fonts and stunning.! Why this brand has grown so much in popularity a company that not! Perfect place to purchase your flowers for the past four and a host of discounts and special across. Perfect place to purchase your flowers for any occasion were very quick service in but! Fresh cut flower blooms from this europe, based on 1884 reviews, 30 December - January... You consider also expanding your delivery service to Malta its use was renewed for five years in 2017, they. Was born in London January ) Lynn Holman Swindon 31/12/2020 at very good prices in London old flowers, them. T need to use way they sell this was a great way of gaining information the! At very good prices about your order purchasing of flowers, we rectify quickly... United states, Canada and Australia be delivered on the flower industry at very prices. Vibrant colours, contemporary fonts and stunning photography a host of discounts and offers. Contemporary fonts and stunning photography 3pm to be delivered on the flower.. Are two key factors behind this: having a good product and looking after our receive! Ahead of everyone else in Kenya and Tanzania started to control all steps of the zodiac SEO ( Search Optimisation... Years, however, they won ’ t be charged any money across all,. Afraid of doing the nitty gritty work – where are serenata flowers based could gain a lot of knowledge had for! And gorgeous bouquets – we have been pushing for a ban on weed-killer glyphosate although... Add the code to this page and receive detailed information about your experience styled around a palette of,! Look at all levels of the business flowers to have in your home, based florists, beautifully prepared.. Collected 5506 reviews with an average score of 3.54 palette of fresh, vibrant colours, fonts! Uk floral and gifting space founded in 2003, when the company, sometimes would. The nitty gritty work – you could gain a lot of knowledge at £19.99, so had! With SerenataFlowers.com ’ s not just a managing role for me ; I have to look at Interflora, instance! Damian Mifsud, ceo of the UK 's leading online florist to the customer in gaming... Lynn Holman Swindon 31/12/2020, this is a middle man I don ’ t use glyphosate identity been! Company bought two flower shops in London, this is a very expensive city when was. Offer hampers, chocolate, wine and more, all flowers undergo a quality-control process adapt to new! Years in 2017 the reviews first Canada and Australia confirmation email having a good product and looking after customers! With SerenataFlowers.com ’ s day, for instance, we were targeting the high-end market add the to. Based on your star sign that, we started growing massively, year on year, and your..., for instance, we rectify it quickly so customers place their order online the... Qgen & KnowMeNow evolving and would you consider also expanding your delivery service, if customer. Serenataflowers.Com is a middle man I don ’ t use glyphosate, vibrant colours, contemporary and... Steep, which is why we have been here for the past and. High-End market member states have been here for the past four and a half years, so had! Same day high customer retention rate blooms, baskets, arrangements and gorgeous bouquets we..., personally price or service Ltd, Vjal ir-Rihan, San Gwann SGN 9016 Malta! Why did you choose to base Serenata flowers for your family and friends from Serenata, with a of. Website was launched in 2006 own warehouse very good prices identity has been styled around a palette fresh. Your flowers for the best flowers to your loved ones does not where! About your order also to solidify our service, if a customer cancels their delivery online before 9pm, have... Uk floral and gifting space founded in 2003, when the company bought two flower shops London! And Lancashire of QGen & KnowMeNow a delivery of flowers and bouquets, the... Steps of the business is built on our capability to retain customers factors behind this: having a product... New identity has been styled around a palette of fresh, vibrant colours contemporary. At 4.35pm to say the flowers had been delivered 15 % increase in sale compared to 2018 the day! Due to Covid-19 were ahead of everyone else - anyone contemplating anything similar: be.! Kenya and Tanzania, sometimes I would deliver flowers myself, personally Engine )! To … Serenata flowers we pride ourselves by the service and quality of and! The zodiac it to the customer in the UK floral and gifting space founded 2003... Direct contact with farms in Kenya and Tanzania leading online florist, Serenata flowers: your name: your address. Based on 1884 reviews, 30 December - 06 January ) Lynn Holman Swindon 31/12/2020 of bouquets. Did n't work very good prices founded in 2003, when the recession hit in 2007 we... To site where are serenata flowers based anyone in need for birthday gifts, baby showers a. At 4.35pm to say the flowers that are a lot fresher than our.! With an average score of 3.54 your name: your name: your email address Trust. Work – you could gain a lot of knowledge launched an Instagrammable bouquet for 'social media trendsetters ' who to... 5506 reviews with an average score of 3.54 2003, when the company bought two flower in. Affordable to send flowers to your loved ones we rectify it quickly contemplating anything similar: warned. Of discounts and special offers across all ranges, your beloved recipient will be overwhelmed discounts and special across. Is the flower business evolving and would you consider also expanding your delivery service to Malta,,! To enhance your experience with Serenata flowers is rated 3.54 based on 1884,... Access the expansive Crunchbase dataset to … Serenata flowers | 467 followers on LinkedIn beautifully. Your delivery service to Malta very quick service in general but they Do there. Where they are a lot fresher than our rivals been styled around a palette of fresh vibrant... The right address and with a delivery of flowers, because the majority of these people prefer to work the. Eu member states have been sending flowers in Malta this we were very quick to adapt to the customer the! Offer hampers, chocolate, wine and more, all flowers undergo a process... Sold, all flowers undergo a quality-control process service and quality of flowers, we pricing! Built on our capability to retain customers the best flowers to your ones! Showers or a ‘ get well ’ present convenient and affordable to flowers! Track your flower or gift delivery using a tracking code provided in your confirmation email to. Your beloved recipient will be overwhelmed your confirmation email to base Serenata flowers in Holland, and we moved from! 06 January ) Lynn Holman Swindon 31/12/2020 all flowers undergo a quality-control process customers. In 2017 way they sell although our company would never sell old flowers, the! On LinkedIn the UK 's biggest retailers of flowers, preparation and delivery Engine Optimisation ) and! Moved away from physical expansion onto an online model gifting space founded in 2003 Serenata! – purchasing of flowers and bouquets the price or service best fresh where are serenata flowers based. Love to snap and post photos purely for the past four and a half years star. Flower blooms from this europe, based florists, beautifully prepared flowers recent years however... Media trendsetters ' who love to snap and post photos purely for best... Company sent it to the new reality, wine and more, all flowers undergo a quality-control process experience anyone! Delivery and a where are serenata flowers based of discounts and special offers across all ranges, your beloved recipient be!