Webinars provide crazy results. Solves one problem — a pressing problem or challenge your audience struggles with the most. Not Enrolled. To give you an automated email sequence example, let’s look at a “welcome” series. Find more email marketing tools in Adam’s comparison of popular email marketing providers. — are the goal every email marketing message and campaign. This is a must for list building. But not every subscriber will open your email. I share one easy way to get more people to your blog: It’s up to you how many emails you want to automate for a welcome series. What’s even more surprising is, up to 61% of consumers enjoy weekly promotional emails and 28% of them want more. Mary Jaksch says otherwise. From a free lesson to a free course, using a sneak peek as your lead magnet can boost conversions and sales. For 89% of marketers email is the primary source for lead generation. When you offer a valuable incentive, visitors are more likely sign up. The next email in your welcome series can be educational — help unaware subscribers learn what they’re struggling with and how you can help them. Explain to users how they can get in touch with you if you need something. Just look at how Brennan Dunn of Double Your Freelancing’s lead magnet hits each point. Jenn and Sam of This Tiny Blue House use a general optin incentive but make the signup form pop by using their brand colors. You can make each newsletter optimized for your products by using a call to action (CTA). Email marketing uses your company’s email list to generate new leads and business for your company. You start her course by entering your email address and throughout the six-day course she pitches her services. Email Marketing: 101. Email Marketing 101: Your Go-To Checklist Posted on May 7, 2019 in Email Marketing by Katie Nagel According to the Data & Marketing Association, email marketing has a return on investment (ROI) of 4400%. With your email service provider and lead magnet, you can create a series of automated emails like a welcome series, newsletter, or a promotional campaign. By finding the right email provider and creating a strong lead magnet, the only thing left is optimizing your site for sign ups and deciding whether you want a single or double opt-in. The email campaigns you set up will form an email nurture sequence that will help develop a relationship with your subscribers, forming a bond of trust and engagement with you. Market your email list. One factor to consider when choosing the best email marketing service for you is email deliverability. EmailToolTester tested the inbox placement rates of several newsletter services and found that 80% of providers have their emails land in the inbox. Or, give them a second freebie as a token of appreciation. Email marketing is a vital element of any marketing strategy. Signed up, got them and will be using them! 01. Use this email to mention where your subscribers can find you on social media. As you can see, there are a lot of benefits to having an email marketing strategy. Email Marketing. Check out her new free email course for bloggers and writers, Get Paid to Write Online. Try saying something direct and actionable like, “10 new fonts for your website.”. Ambitious, direct-to-consumer (D2C) brands recognize the importance of email marketing — and why wouldn’t they? Understanding the ins and outs is an absolute MUST in this industry! Email is not dead. Every business knows that email marketing is a crucial key part of any online marketing toolkit. Since welcome emails have the highest open rates, you need to make the most of this email. Check out David Hartshorne’s guide over at FunnelOverload.com to learn the difference between marketing emails and transactional emails. Email integrates nicely with other marketing strategies. Free recipes — Not one, but THREE eBooks?! Note: In 2018, a new law known as the GDPR came into play in Europe that affects anyone that sells to EU citizens. by Tim Grahl. For example, Melyssa Griffin has a Pinterest course out and created an email talking about Pinterest’s Algorithm change in February 2016. For example, Mariah Coz of Femtrepreneur often is personal in her emails. The average open rates for emails across different industries is 21%. We help smart entrepreneurs turn their blogs into profitable businesses. Take a page from Tailwind’s newsletter and share with your subscribers what you’re reading by curating content from around the web. With that taken care of, the next thing to focus on is getting people to opt in to your list. Many bloggers and entrepreneurs are taking advantage of using eCourses for their lead magnet. Your readers are expecting to see a signup form on your sidebar. A person who takes the quiz will receive targeted emails based on their quiz results. You now know how to get your email marketing system setup and how to deliver your first email marketing campaign. Higher engagement means higher conversions. Schedule and Send Emails 07. For example, internet entrepreneur and owner of the Traffic Generation Café, Anna Hoffman, regularly sends traffic building tips to her subscribers. And one other way you can segment your list is by preference. Being personal also helps with increasing your click-through rates if subscribers expect a level of personalization whenever they see your email in their inbox. “[P]rofessional speakers know their audiences may forget every single point they share within 10 minutes of the end of their presentation, but they remember the stories.”. BuzzSumo reported a 20% conversion rate and tax expert Karla Dennis generated $72k profit from using webinars. You can have up to 30% opt-in rates when you use content upgrades. Email Marketing 101: Email Conversion Rate Optimization Conversions – whether they take the form of a customer placing an order, downloading an eBook, registering for a webinar, etc. In short, you need to embrace email marketing. Personally, when I send emails on Thursdays at 2 pm, I get my highest open rates (and a boost in traffic). Some other ways to make your campaigns easy to read are: Now, that we covered the basics of how to write an email campaign, let’s look at why creating an automated email series is a good option for your business. But, according to CoSchedule, there are clusters of days and times that are optimal for an increase in email open rates and click-through rates: You have some leeway on when you want to send your emails. If you want an easy way to grow your business, then email marketing is your ticket. It ties in beautifully with their fat loss products. All the info and tasks about email marketing can be complicated and confusing. It’s that powerful. Every online business should have a solid content marketing plan. What do you say? Pat Flynn of Smart Passive Income has a Podcast Cheat Sheet lead magnet that he’s been using for years. What do you want them to know about you and what you do? Here’s a blueprint you can follow to ensure your campaign is effective: 1. Emojis add color and visuals to a subscriber’s inbox, which makes those emails stand out. By building a loyal and engaged following, you can be sure to have high conversions and repeat business. You can sell while you sleep and see a potential ROI in the region of 4,200%. A content upgrade is similar to a lead magnet, except it is highly specific to a particular post and is found within the content of that post. Like social media, the goal is to remind users that you’re here and your product is waiting. Excellent! Analyze and Improve Emails Conclusion 1 2 5 7 15 22 26 29 31 40 That said, it’s something to consider if you project high list growth and need powerful automation capabilities. View the latest business news about the world’s top companies, and explore articles on global markets, finance, tech, and the innovations driving us forward. Giving your subscribers the option to be notified of new Facebook Lives, YouTube videos, or podcast episodes is a sure way to lower your unsubscribe rate and retain engaged subscribers. I suggest you find your best time and your best day. When you email your subscribers, your message is competing with every other email in their inbox. This is called a content upgrade and it can convert up to 28% more effectively than other places on your website. Visitors read or access your content, and from there choose to see what you have to offer before they decide – or not decide – to buy from you. It’s also highly visual. So, you’ve been collecting email addresses from your customers. The first way is with a strong lead magnet and the second way is knowing where to display your sign-up form. For example, website designer Nesha Woolery has a free six-day brand discovery course that she uses to entice quality leads for her business. You can give that feeling to your subscribers by using emojis in your subject lines. Very good 101 level tutorial! From choosing the best email provider to crafting an irresistible lead magnet to deciding whether to have a single or double opt-in, as a small business owner, this is only the beginning. Kim is CEO/Creative Services Director of email marketing agency Inbox Interactive. Each provider offers similar features, but not all of them will be tailored to your specific needs. Yep!! What types of emails do you send now that you have a list of subscribers? However, because of its infancy, advanced power users may find certain areas of ConvertKit limiting – when compared to more featured-filled platforms like ActiveCampaign or Drip. Wash, rinse, and repeat. You’ll find all the usual features like tagging, segmentation, a visual automation builder, impressive deliverability, and strong integration with most of the popular internet marketing tools. You’ve found your email service provider and lead capture tools. If you want to educate your subscribers, have them get to know you and your business better, or create a drip campaign for higher conversions, having a series of time-released and automated emails will help you do this. For example, a popular segment is by location. We get it. Email marketing is your ticket to new customers and to building a loyal following. With your business online, it’s vital to attract and retain leads. In chapter two, we will discuss how to create an effective email campaign. Work aggressively to build your list. This is what Meera Kothand does by sending a breakup email to her list with one link in her email. Since people are curious by nature, telling a personal story about how you got started or the behind-the-scenes of your business will help form a connection with your list and build loyalty amongst your subscribers. June 21, 2017. For this post, we focused on setting up an email system focused around broadcast style emails, otherwise known as marketing emails. With over 300k subscribers and 4 million readers, Smart Blogger is one of the world's largest websites dedicated to writing and blogging. You have your incentive. Drip is considered a lightweight – but still powerful – version of the heftier, more complicated email marketing automation providers out there. As I mentioned above, email marketing is a sequence of emails (or email series) that you send to subscribers to achieve a particular goal. Kristin of Applecart Lane has got design-challenged bloggers covered with her free Pinterest templates. Drip’s original target market was SaaS product owners, but they began to build a following with bloggers, creators, and e-commerce store owners. A lot of them go straight to your trash folder, like so much junk mail tossed into the recycling bin. The most important email a brand can send is a welcome email. And it all starts with your subject line. author Kim M. MacPherson. It’s typically... Keep people in the loop with newsletters. A better way to convert visitors into leads is to provide an incentive or offer upon signing up. Here’s a chart from Get Response that shows how double opt-in is a clear winner in their opinion. Once you have your sign up form on your site, the next hurdle is the actual email. Lauren and Alex of Avocadu are killing it with their free motivational 21-day fat loss challenge. If your first thought is to write an email and just send it out, unfortunately, you definitely won’t get the results you’re looking for. Do you want your subscriber to confirm or not? John Lee Dumas of Entrepreneurs on Fire sends emails that are non-branded, easy to read, and highly engaging. You won’t believe this ridiculously simple parenting hack!”. Don’t leave email automation to large companies and businesses. However, if you’re new to email marketing automation, ActiveCampaign has so many features that it can be a bit overwhelming, making the learning curve steeper than some other email service providers. You’re convinced it’s the way to go. Most people who subscribe to your list want to know more about you and your brand. Email marketing helps you connect with your customers, promote your brand, and increase sales. Take our Email Marketing 101 Course and get a feel for the way April teaches, PLUS, gain some valuable skills — all for FREE! You can create a playlist of sorts and share interesting stories and resources you’ve found. With blogging, content marketing, social media marketing and email marketing, how do you know what to focus on? There are several ways to craft open-worthy email subject lines. Digital & Social 〉 Email Marketing Email Design 101: Best Practices for Email Marketing Design. Unfortunately, there isn’t a magical day or time to send your emails to get the best open rates. You can set up a trigger link when you scrub your email list to have only engaged subscribers on your list. Pop-ups are signup forms that unexpectedly appear, or “pop up,” while a user is on your website. Email marketing is a HUGE part of what we do as Virtual Assistants and Freelancers. Current Status. They help your audience go from “unaware to who you are” to “very aware” — each email must speak to readers at every point the buyer’s journey. Email Marketing 101. It also has email broadcast functionality that can be used to send a one-off targeted email or newsletter to a segment – or your entire list – of subscribers. So, when you take the time to personalize your emails and build a strong relationship with your subscribers, you’ll have a better chance at conversions, giving a boost to your bottom line. Using automation provides a better experience for your subscribers, which translates into a lower unsubscribe rate. Isn’t it nice when someone hand selects a book or movie for you? But, if you include a lot of white space by making shorter sentences and enlarging your font, you’ll have a better chance that people will read what you have to say. A lead magnet is a free offer — an optin bribe — and it’s usually: Your free offer should help your reader save time, money, and/or energy. This trend is not stopping so to account for this growing population of mobile users, make sure your email subject lines are 50 characters or less. One of her most converting offers is a household binder. Allison from Wonderlass uses an optimized landing page to promote her free webinar. Email Marketing 101. For example, in Mailerlite, you use a merge tag in your subject line or in the body of your message to personalize it. If you still think storytelling isn’t an effective strategy, The Daily Egg interviewed internet marketer and coach Terry Dean after he made $96,250 in sales from one email. Focus on one tactic that is a huge pain point for your subscribers. Email Marketing 101. To get the most out of your cheat sheet, you can monetize it by placing links to your affiliate products or your products inside the cheat sheet. Once you’ve chosen your preferred tool to capture leads, you need to qualify your leads. Smart Blogger uses a content upgrade in their popular post about how to make money blogging. MailerLite (affiliate link) has always been an affordable email service provider and they are one of the few quality providers with a free tier. Email Marketing 101: How To Actually Use Your Mailing List. People don’t buy from strangers. In this simple, easy-to-digest guide, you’ll learn: When we’re done, you’ll have all the info you need become an email marketing kung-fu master. For example, you can create a condition that whenever a subscriber clicks on a certain link in one of your emails, they are segmented into a new list for those interested in your eBook. There are both free and paid options but, to make your choices easier, I’ll go over the most recommended tools so you can pick from the one that better suits your needs. Personal Training Specialist; Fitness Instructor Specialist Drip is on the expensive side when compared to some of their counterparts, but it’s incredibly easy to use, requires little training, and is equipped with strong automation tools to power your funnels. This is the point where they decide whether to open your email or send it to the trash and move on. Hosted by Cloudways. You can do this by placing your optin forms in several optimized places. Each email has a purpose with the intent of educating your subscribers: These targeted emails build the awareness ladder with your audience. If you have a product, you can create an email mentioning your product and any deals that are happening. A little strategy can go a long way - here are 3 tips to help your emails shine. Make sure to also avoid certain words that can trip spam filters and cause your email to never see the light of day. With your About page being one of the most read pages on your site, it’s no wonder that having an optin form is a given. Let’s look at three ways. Email marketing 101: How to create a campaign that converts. ActiveCampaign enables you to tag your subscribers, and also segment them into different lists and groups. Advanced Email Automation 08. An excellent way to list build is by providing a free offer that is relatable to the blog post someone is reading. Email Marketing 101 November 3, 2020 / in / by April. Saying, “It’s finally here” is vague and unclear. And if your readers aren’t bloggers and just regular people — like your aunt searching on Google for a chicken vegetable ramen noodle recipe — most likely they will see your blog with a sidebar optin form and sign up to your offer. Ready to create your first (or next) email marketing campaign? Share this entry. All Rights Reserved. It’s attention-grabbing because there are no other distractions. For any business online, having a list is integral to their overall success. ConvertKit is a newer email service provider that’s geared towards professional bloggers and entrepreneurs. Knowing how to write effective subject lines and emails is what will help you increase your open rate and click-through rate, which is ultimately what any business wants – an engaged list. His lead magnet is a free chapter of his bestselling book, Atomic Habits. The teeny-tiny thing I did to explode my Instagram followers! You can use email to notify your subscribers of your latest blog post, webinars, giveaway or promotional deal. James Clear knows this. Your third email in your welcome series can be nurturing — help new subscribers get to know who you are and how your content can help them. In this beginner’s guide – email marketing 101 – I’ll show you how to set up your email marketing system and deliver your first email marketing campaign. Check out Adam’s definitive guide to lead magnets. Copyright © 2012-2021 Blogging Wizard. Sumo and OptinMonster are two other lead capture tools that also offer many email signup forms to choose from. Bloggers and solopreneurs can also take advantage of this powerful email marketing feature. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility. Webinars are perceived as more valuable than other forms of freebies because they feel exclusive. She has written columns for Marketing Profs.com, DM News, and B-to-B Magazine. It’s an effective way for brands to connect and build relationships with consumers. In Email Marketing 101: Audience Building and Email Content and this post, we covered each of the fundamentals associated with building an effective email marketing strategy. And “free” gets you a lot with MailerLite, which features a wide variety of graphical templates and a drag-and-drop email designer. Your customers are in their inbox every day—several times a day. These include: While you can’t do this with every campaign you send out, with your time-sensitive deals, or sign-up campaigns, you can increase your open rate by placing a sense of urgency in your email subject line. But, if you don’t have one yet, how do you start? Here are six popular email incentive ideas you can whip up easily using various free tools: While a cheat sheet or checklist seems too simple for people to get excited over, the fact that it IS easy is what makes it one of the best types of optin offers. Other people sign up to a list to learn tips or hacks from a business. To ensure your subscribers are receiving your wonderful, effective emails, they need to hit the inbox — not the spam folder or Gmail’s dreaded Promotions tab. His reason for the successful email campaign? And savvy marketers know that when people sign up to their list, it’s the best method of moving them from interested to definitely in the conversion conversation. Some high-value incentives to offer include: Note: Need help creating the perfect lead magnet and setting up the tech side of things? It’s true that double opt-in decreases your conversion rate – up to a 30% less conversion rate. If a checklist and template had a baby, they would make a worksheet. You know you need to do it. FREE Get Started. But the truth is, no email marketing platform can promise to prevent messages going to spam entirely. Why not automate your email marketing? by Chris Zukowski on 11/29/17 10:16:00 am 21 comments The following blog post, unless otherwise noted, was … If you can connect a feeling or emotion to your product with a story, you’ll have a better chance at conversions than with any other marketing strategy. Now you need to place your sign up form on your site. They immediately receive their bonus and are now a subscriber. Email Marketing 101: The Basics of Email Marketing as a Travel Professional For many people, email is the preferred method of business communication, particularly when used to market their products and services. A visual builder blog ’ s user-friendly interface, someone new to email marketing, social.. What i do for my third email in their inbox to mention your... Might only annoy your subscribers, your social media, the next to... Effectively than other forms of freebies because they can pinpoint a problem and solve quickly! Of a white background recent event to her subscribers email subject lines that motivate and inspire:,. Marketing services you can set up segments based on interests growth and need powerful automation capabilities s subject line helping! Or, give them a second freebie as a token of appreciation rather than pushy ones whole new in. 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